When building a search-optimized website, you want to ensure that your website ranks well on search engines like Google. However, while there are many best practices to follow, it's equally important to know what not to do. In this comprehensive guide, we will discuss six common mistakes to avoid when developing a search-optimized website. If you need help with any of the below, Instant can help you set up programmatic SEO campaigns to take your company's online presence to the next level.
6 Things to Avoid When Developing an SEO Website
- Duplicate Content: The SEO Nightmare - One of the most significant issues when it comes to search engine optimization (SEO) is duplicate content. It occurs when two or more pages have largely similar content, either within the same website or across different domains. Duplicate content confuses search engines, making it difficult to determine which page should rank higher in search results.
To avoid duplicate content, always create original and unique content for your website. If you need to reference content from another source, use canonical tags to point search engine algorithms to the original source. Instant can assist you in setting up programmatic SEO campaigns while avoiding duplicate content issues using AI.
- Overusing Keywords: Don't Stuff Your Content - While using relevant keywords is essential for a successful SEO strategy, overusing them can hurt your website's ranking. Keyword stuffing is the practice of cramming a disproportionate amount of keywords into a piece of content to trick search engine algorithms into thinking it is more relevant.
To effectively use keywords, conduct thorough keyword research using tools like Google's Keyword Planner and SEMrush. Then, include your primary keywords and their variations naturally and organically within your content, aiming for a keyword density of 1-2%.
- Ignoring Mobile Optimization: Cater to the Majority - With over half of website visits coming from mobile devices, optimizing your website for mobile users is crucial. Google has switched to a mobile-first indexing approach, meaning it now prioritizes mobile-friendly content. Failing to optimize your website for mobile devices can lead to lower search engine rankings and a poor user experience.
To ensure your website is mobile-friendly, implement responsive web design and Accelerated Mobile Pages (AMP) to improve load times on mobile devices.